Insta-fear and fabulous friends

By Friends, Instagram

A couple of weeks ago I did a crazy thing. I ran an Instagram competition for two free places on a tour. I sent out the details which were set to increase my followers, and went off to Pilates. As I rotated and stretched and engaged my pelvic floor I imagined my phone giving a little ping every so often, a comforting affirmation that many people are as interested in my art tours as I am. And so when I fished my phone out of my bag at the end of  the class, I maybe wasn’t expecting the response…

Two people. Well, three if you count the person who replied before I went into class.

Honestly, I’m laughing now that I thought this call to action would trigger if not a frenzy of activity, then at least a steady trickle. The thing is that I am pretty new to both marketing and Instagram so I only had 62 followers as a starting point; OF COURSE I wasn’t going to be flooded. Beyond the Palette is my passion and even though I put my all into creating and conducting great art tours, everyone has a life of their own and stuff to do and frankly no one is just sitting around waiting for my latest social media post to enliven their day.

So, I put out an SOS to friends. Can I just say how much I love you all? People who didn’t even know they were on Instagram (until they were reminded) got involved and the net result was that I doubled my following. But more importantly, the solidarity and support and sheer wonderfulness of not only close friends but of my wider support network completely blew me away. Thank you.

The irony is that the winners couldn’t come in the end but I’ll arrange another date. Support like that deserves to be rewarded.

By the way, the group photo is from that tour, guess which one is my Mum?!

Why dresses matter

By Art Tours, Dressing up

Sometimes you have to sit back and take stock of how far you’ve come. Today I met a girlfriend for lunch and ended up filming the reactions of our fellow diners to my new Bombshell dress which had been sitting primly in it’s box under the table until we got up to leave and curiosity dictated that my purchase was displayed. In the past it wouldn’t have occurred to me to record the moment, but last year I launched Beyond the Palette Art Tours and I’m finally ready to launch my business and myself (in a manner of speaking) into the world. This particular snapshot of life is now on my Instagram highlights. Who knew?

It would be a reasonable question to ask what dresses have to do with art tours, and the answer may well have been ‘nothing’ had it not been for the feedback from my very first group. I remember the tour well. It was all about horror in paintings from the early modern period, a subject that I’d studied for my masters at UCL. I had gathered a group of friends and friends of friends and, as it was a Saturday, I was heading out to dinner with one of them post tour. I have no idea what I would have worn had I not been wriggling off to Sexy Fish later that evening, but because I felt a sense of occasion, I dressed up. And every single person mentioned how I looked in their feedback. So, dressing up, and dresses in particular, have become a thing, and why not? Everyone needs a bit of escapism and theatre now and again, and it’s a lovely thing to enhance what is already a visual treat (thank you, old masters, you are always the stars of the show), with well tailored creations in sumptuous materials and a gorgeous lippy to match.

You only need to stand in Trafalgar Square and look at the staircase leading up to the grand portico at the front of the National Gallery to feel that it’s a building that embraces grandeur and style. What I aim to add is a big splash of colour, both literally and metaphorically so that together we can revel in its treasures with a fitting sense of occasion, and a delicious joie de vivre. A bit like putting on a great dress really.